Client: Xplore program, Canadian Mennonite University
The design for the xplore wordmark focuses on the idea of “an examination of the world and life keeping the Christian faith in view."
The x is the focal point in the wordmark design, just as Christ is the focal point of this education program for seniors. The arrows and the x represents a group’s examination of the world within the context of Christ. The ‘p’ was modified to represent the ‘P’ in the Chi Rho.
The slab serif typeface, with even weight throughout the letterforms and lots of open counterspace was chosen to represent a steady, even pace in the pursuit of knowledge, with lots of space for contemplation and exploration of our Christian faith.