Installation Service Program
Client: President's Office, CMU
CMU's president, Dr. Cheryl Pauls, holds a doctorate in piano performance from the University of British Columbia. Prior to taking on the role of president, Pauls was the Associate Professor of Piano and Music Theory at CMU's School of Music. She is a highly intelligent, creative person and is able to play very challenging piano pieces. The program for her Presidential Installation reflected her unique talents with the use of abstract watercolours, asymmetrical balance and stark black and white photos to achieve a modern, artsy look. We kept this interesting piece in line with the university brand standards by using colours that complemented the CMU green, as well as brand fonts for the body copy.