CMU's 2012-2013 Enrolment
Client: Canadian Mennonite University
CMU hired an outside agency to create a new campaign for the Enrolment team. The chosen option was titled "Learn to See Differently," and featured fruit and bright colours. I worked with the agency and colleagues to utilize the campaign strategy through all Enrolment marketing materials. The most important piece was the viewbook, which gives potential students a good idea of all the university has to offer.
We hired photographer, Joel Ross, to take portrait shots of students and faculty. I organized the entire photo shoot, and worked with Joel on set to get the best shots for our campaign.